# Startup Pitch Deck Template

An investor-tested 11-slide outline. Copy each slide's heading into your slide
tool (PowerPoint, Keynote, Google Slides, Pitch, Canva) and replace the prompts
with your own content. Aim for one idea per slide and 10–12 slides total.

Free template from AngelBacked — https://www.angelbacked.co/tools/pitch-deck-template

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## Slide 1 — Cover / Title
- Company name + logo
- One-line description of what you do (a stranger should get it instantly)
- Contact: your name, email, website
- Example one-liner: "[Company] — the [category] that [core benefit] for [customer]."

## Slide 2 — Problem
- The specific, painful problem you solve
- Who has it and how often
- What it costs them today (time, money, risk)
- Prompt: "Today, [customer] has to [painful status quo], which costs [quantified pain]."

## Slide 3 — Solution
- How your product solves the problem, in one clear sentence
- The core value — not a feature list
- Prompt: "[Product] lets [customer] [outcome] without [old pain]."

## Slide 4 — Product
- 2–3 screenshots or a short demo flow
- Show the core "aha" moment
- Optional: a simple diagram of how it works

## Slide 5 — Market Size
- TAM / SAM / SOM, built bottom-up
- Formula: (# of target customers) × (annual contract value) = TAM
- Prompt: "[N] [customers] × [$ ACV] = [$ TAM]."

## Slide 6 — Business Model
- How you make money (subscription, transaction, usage, etc.)
- Pricing and who pays
- Unit economics: gross margin, ACV
- Prompt: "We charge [$] per [unit]; [X]% gross margin."

## Slide 7 — Traction
- Your single strongest proof point
- Revenue / MRR, growth rate, users, retention, notable logos
- A clean "up and to the right" chart
- Prompt: "[$ MRR], +[X]% MoM for [N] months, [Y]% retention."

## Slide 8 — Go-to-Market
- How you acquire customers repeatably
- Channels, CAC, and payback period
- Why the motion compounds over time
- Prompt: "[Channel] drives [result]; CAC [$], payback [N] months."

## Slide 9 — Competition
- Who else solves this and how you win
- A 2x2 positioning grid or feature matrix
- Never claim you have no competitors — name the status quo
- Prompt: "Unlike [competitor], we [differentiator]."

## Slide 10 — Team
- Why you are the team to win this market
- Founder–market fit, relevant wins, key hires
- Photos + one-line credentials
- Prompt: "[Founders], previously [credential]; [key hires]."

## Slide 11 — The Ask
- How much you are raising and at what stage
- What the round buys: the milestones it unlocks
- Prompt: "Raising [$] for [N] months of runway to reach [milestone]."

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## Appendix (optional back-pocket slides)
- Detailed financials / 3-year model
- Cohort retention curves
- Roadmap
- Use of funds breakdown
- Cap table summary

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Next steps:
- See real decks that raised: https://www.angelbacked.co/pitch-decks
- Read the full fundraising playbook: https://www.angelbacked.co/fundraising-playbook
- Find investors for your round: https://www.angelbacked.co/search