Startup Pitch Deck Template
The 11 slides every investor expects — with what to put on each, a real example, and a free downloadable outline. Modeled on decks that actually raised.
Free · no email required · works in any slide tool
Cover / Title
Company name, one-line description, your logo, and contact details. Set the tone in five seconds.
e.g. "Ramp — the finance platform that saves companies time and money."
Problem
The specific, painful problem you solve. Make investors feel it. Quantify who has it and how much it costs them today.
e.g. "SMBs waste 120+ hours a year reconciling expenses across disconnected tools."
Solution
How your product solves the problem — clearly and concretely. Focus on the core value, not a feature list.
e.g. "One card and dashboard that auto-categorizes every expense in real time."
Product
Show it. Screenshots, a short demo flow, or a diagram of how it works. Make the "aha" obvious.
e.g. 2–3 product screenshots walking through the core user journey.
Market Size
TAM, SAM, and SOM — built bottom-up, not just a McKinsey number. Show the market is big enough to matter.
e.g. "30M US SMBs × $1,200/yr ACV = $36B TAM."
Business Model
How you make money: pricing, unit economics, and who pays. Show a path to healthy margins.
e.g. "SaaS subscription + interchange; $99/mo blended, 78% gross margin."
Traction
Your strongest proof. Revenue, growth rate, users, retention, logos, or a sharp "up and to the right" chart.
e.g. "$40K MRR, +22% MoM for 6 months, 94% net revenue retention."
Go-to-Market
How you acquire customers repeatably and cheaply. Channels, CAC, and why they compound.
e.g. "Product-led + partnerships; CAC $180, payback 4 months."
Competition
Who else solves this and why you win. A 2x2 or feature matrix works — never claim you have no competitors.
e.g. positioning grid on "real-time" vs "SMB-focused."
Team
Why you are the team to win this. Founder–market fit, relevant wins, and key hires. Faces and one-line credentials.
e.g. "2x founders, prior fintech exit; ex-Stripe, ex-Plaid engineering."
The Ask
How much you are raising, at what stage, and what it buys — the milestones this round unlocks.
e.g. "Raising $2M seed for 18 months of runway to reach $150K MRR."
Pitch deck best practices
- Keep it to 10–12 slides — investors spend under 3 minutes on the average deck.
- One idea per slide. If a slide needs a paragraph to explain, it is two slides.
- Lead with traction if you have it; lead with the problem if you do not.
- Use real numbers, not adjectives. "42% MoM growth" beats "explosive growth".
- Design for the forward — most decks are read over email, not presented live.
Next steps
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